Sunday, 15 May 2011

Moët plan a Chinese invasion

Moët Hennessey, owners of Dom Perignon, Veuve Clicquot, Krug and others, are set to plant vineyards in China in a bid to cash in on the growing demand to luxury fizz in the East. It has come very apparent that China is to grow, over the next few years, into one of the largest consumers of wine in the world. It has already over taken the UK as the largest export market for Bordeaux wines and demand for other styles, including sparkling is growing too.

Moët, with a Chinese state owned agricultural group, plan to plant their first 66 Hectare plot in the remote region of Ningxia Hui, not far from Inner Mongolia. This is believed to have relatively similar conditions to the champagne region with the Yellow river replacing the Marne. They will vinify the wine in a brand new winery near the vineyard.
The sparkling wine is to be sold under the Chandon label which already wine wines made in Australia, California, Brazil and Argentina (Mendoza).

Moët also own Green Point from Australia and Cloudy Bay’s Pelorus in New Zealand.

No comments:

Post a Comment