Monday, 16 May 2011

Moet and Chandon launches Moet Ice Imperial to UK on trade

Moet and Chandon is to release a champagne which is to be served over ice in a bid to bring new drinkers to the category. Though it was launched last year it is set to be sold only to on-trade accounts in London and Bournemouth in a bid to tap into the sailing market. It is also due to sponsor The Boat Race.

Moet cellar master Benoit Gouez told Harpers Magazine that developments have been taking place for over four years to try and make the champagne balance the effects of ice in the blend.

1 comment:

  1. This looks a bit bling- have you tried it? I'm thinking The Only Way is Essex.